Simone Centonze

Nature and biomimicry drive my design process, influencing everything from form to mechanics — a search I explore daily through sport. Raised in the Biellese Alps, I am deeply connected to the mountains and sea. I practice water sports, trekking, and climbing, with freediving and climbing best reflecting my mindset. Navigating these distinct worlds requires discipline and precision, much like the rigour and curiosity I apply to design. I am particularly focused on materials research, prototyping, mechanical problem-solving, and innovative concept development.

Danna Sofia Ciendua

Designer and researcher exploring the intersection between emotion, technology, and human behavior. With a background in design, innovation, and data science, Danna creates experiences that blend critical thinking, storytelling, and emerging technologies. Her work is driven by curiosity, sensitivity, and a desire to design systems that feel deeply human. She is especially interested in how design can challenge perspectives, provoke reflection, and create emotional connection through both digital and physical experiences.

Adriana Sofía Rojas Vásquez

I’m Adriana Rojas, a Service Designer and UX/UI Researcher based in Italy with over 4 years of experience in user-centered design and digital innovation. My background in architecture fuels my approach to Product-Service Systems, where I use strategic design to navigate complex problems. Today, I bridge the gap between physical and digital worlds by applying systems thinking and strategic service design to complex product architectures. Currently a Master’s candidate in Product Service System Design at Politecnico di Milano, I am a firm advocate for deep-dive problem solving. I reframe challenges to ensure the final solution resonates deeply with the people who use it.