where climate action meets the future of design

Next Gen Design is a three-year programme of surveys, design competitions and events to encourage the European design sector — particularly young designers — to create, adopt and disseminate green and sustainable design that contributes to the European Green Deal.

Five prominent European design platforms and annual festivals are collaborating: Skopje Design Week, Mikser Festival from Belgrade, design austria from Vienna, What Design Can Do from Amsterdam, and Barcelona Design Center.

Background

Amidst the global climate emergency, millions of young people are demanding action to secure their future. Recognising the potential of youth-driven innovation, the Next Gen Design project responds to the urgent need for fresh perspectives in designing a sustainable future. By empowering young designers and amplifying their voices, the project aims to bridge the gap between vision and action, propelling Europe towards a greener, more equitable future.

PROJECT GOALS

The project’s primary objective is to integrate an innovative educational platform into official design festival programmes. This platform will serve as a catalyst for promoting and educating on green and sustainable design, aligning with the goals of the European Green Deal. Through a blend of physical and digital events, the project will elevate design festivals to new heights, maximising engagement and awareness among participants.

APPROACH

Through open calls, surveys, residencies, and educational activities, the project will nurture young designers and inspire meaningful change in the design sector. By fostering a culture of sustainability and circular economy models, the project advocates for a trans- formative shift in the industry, empowering both designers and consumers to embrace green practices.

IMPACT

The Next Gen Design project represents a pivotal step towards creating a future where sustainable design is the norm. By equipping young designers with the tools and knowledge to drive change, the project aims to encourage European countries to transition to a more circular economy and reduce negative climate impact. Through innovative education programmes and digital initiatives, the project will not only shape the future of design but also contribute to broader climate action.