A digital platform that personalizes climate crisis communication using adaptive data-driven visuals. Biome is designed to foster an emotional connection and response among individuals through narratives that resonate across numerous audience profiles.
Define the problem/need you are solving or addressing with your project. How does it address the Open Call criteria, such as environmental impact, social engagement, circularity, user experience, resource efficiency, and community-driven solutions?
The rapidly unfolding anthropogenic climate change has led to witnessing drastic and widespread impacts on both human and non-human existence, making it one of the most imperative crises to address; however, there remains a lack of urgency and commitment to take meaningful action. One of the crucial reasons for this is the psychological distance one has from the crisis — perceiving it as far, not relevant to them or their region. To address this distance, climate communication needs curation with consideration of the audience and their individual biases, experiences and interests. This project explores how data communicated and personalized through a psychological rather than just a geographical lens can support a personal & meaningful relationship to the crisis.
Please describe your project, reflecting on the concept, inspiration, materials, technical aspects, methods and process(es).
The process of conceptualizing Biome started with the question, “How can creating a personalized experience for consuming crisis-related information support a more emotional engagement?”. The objective was to understand the complexities of both climate crisis communication and human psychology to create a deeper connection between them, driving more empathy. Through a brief survey to understand how people perceive the severity of the crisis, I found that the majority were aware of the ongoing crisis but still felt distant from the growing urgency and intensity of it.
The overarching intention with this concept is to support more empathetic engagement; however, when individuals are emotionally disconnected from the crisis itself, the first step is to create that connection through personal resonance. Biome communicates climate crisis data in a way that is relevant and personal to the individual and visually aligns with their diverse emotional and cognitive needs.
What do you think makes your project innovative compared to the existing efforts and ideas in the field it addresses?
What makes Biome stand out is the ability to learn and connect, both about the individual and the world around them. Employing a two-layered personalization, gaining insights into personal life experiences and personality traits, the platform first learns more about the individual and identifies relevant links between them and the climate crisis to help them connect with the world. The personalization feature extends beyond the curation of climate content and also influences the visual language of the data-driven experience, leveraging Generative AI to cater to various personality clusters through research-driven design. This is crucial when communicating because each of us perceives the crisis differently, our level of knowledge differs and most importantly, we process emotions in our own ways. These differences are also seen in the way we engage with visualizations, influenced by our diverse personality traits, making it pertinent to the personalization of the Biome experience.
Does it impact or reflect young people need(s) and how?
Biome creates a space to foster empathy towards all life around. There are two ways that this impacts the needs of young people. Firstly, it provides an opportunity to learn deeply about the world we live in, the growing degradation of it caused by human activity, the ways in which our lives are altering without realization, and the ways we can nurture and take action towards ending the exploitation, in a way that is personal and human. This leads to the second point — enabling a community driven by empathy. Through personalized learning and connecting, individuals are encouraged to find a sense of community and empowerment, reflecting on their actions and adopting meaningful habits towards building a sustainable future. The personalization that Biome offers enables the impact of the experience to be amplified across diverse audiences, allowing for a deeper connection to the world and to each other.
