Adriana Sofía Rojas Vásquez

I’m Adriana Rojas, a Service Designer and UX/UI Researcher based in Italy with over 4 years of experience in user-centered design and digital innovation. My background in architecture fuels my approach to Product-Service Systems, where I use strategic design to navigate complex problems. Today, I bridge the gap between physical and digital worlds by applying systems thinking and strategic service design to complex product architectures. Currently a Master’s candidate in Product Service System Design at Politecnico di Milano, I am a firm advocate for deep-dive problem solving. I reframe challenges to ensure the final solution resonates deeply with the people who use it.