Jeanne Begon-Lours

Jeanne is a passionate advocate for sustainable fashion, deeply committed to tackling the global clothing waste crisis. Her journey began in high school, where she bought only secondhand clothes and later collaborated with fashion students to create upcycled pieces. She wrote her master’s thesis on the impact of secondhand clothing imports in Kenya, witnessing firsthand the social and environmental effects of this global issue. Her internships in both the fashion industry and green tech business development provided valuable insights into sustainability metrics and the practical needs of the industry. Jeanne’s entrepreneurial spirit and dedication to change continue to fuel her mission for a more sustainable and socially responsible fashion industry.