Experts

AMINA HASANBEGOVIC

Fashion designer, founder of Atelier AH, Serbia

 

Amina Hasanbegovic is an established fashion designer based in Novi Pazar, Serbia, recognized for her distinct high-fashion aesthetic that balances bold, dramatic silhouettes with subtle, elegant femininity.

Since launching her career, she has specialized in unique evening gowns, custom-made couture pieces, and bridal wear. Her design philosophy rejects passing fast-fashion trends, focusing heavily on craftsmanship, intricate details, and genuine emotional expression.

In addition to running her fashion atelier and dressing prominent regional music and style icons, Hasanbegović incorporates her creative expertise into education, balancing entrepreneurship, family life, and her role as a professor. Deeply influenced by the rich culture of her hometown and an early admiration for classic style icons like Audrey Hepburn, she continues to scale her brand internationally while remaining rooted in Novi Pazar.

“Both sex appeal and elegance do not come from the clothes – they come from the person. It is an internal attitude seen in the way someone walks, looks, and speaks. Fashion is only there to emphasize it, but never to take over.”