Born and raised in Italy, I have always been driven by a constant search for meaning, in the tension between a systematic approach and an openness to reality’s complexity. Grounded in my family’s practical farming sensitivity and curiosity, I was later guided by talented professors toward classical humanistic studies. Through a highly non-linear journey, I finally found a space to combine my rational thinking, creative impulses, and passion for connecting with people. That space turned out to be Experience and Service Design… terms I’m still trying to figure out.
Francesco Lucini
