BLENDING AESTHETICS, INNOVATION AND A DEEP CONNECTION TO NATURE IN HER DESIGN PRACTICE.
Born in Sarajevo into a family in which her father and grandfather worked for the well- known Yugoslav-era wood industry, SIPAD, Natasa grew up surrounded by the scent of wood samples and an appreciation for wood crafts and industry. Though she once found furniture design uninspiring, her perspective shifted after studying Product Design at the Academy of Fine Arts, University of Sarajevo and gaining international experience.
Returning to Sarajevo in the early 2000s, she began teaching at her alma mater and built her design practice in a country still recovering from war and industrial decline. As the country’s furniture sector moved from exporting raw materials to developing its own products, Natasa established her studio and began collaborating with local manufacturers.
Today, she is a leading voice in Bosnia and Herzegovina’s design revival, dedicated to education, regional collaboration, and shaping a bold, innovative and sustainable design culture.
