Edu Talks
The Art of Validation. Why Every Great Idea Needs a Prototype
The Art of Validation. Why Every Great Idea Needs a Prototype is the Edu Talk by Juan Umbert Rosselló, CEO and Co-Founder of Makeat, a food design and innovation studio focused on rethinking how food systems are conceived, produced and experienced. The talk explores prototyping not simply as a stage in the design process, but as a mindset based on testing, learning and continuous iteration. Juan will reflect on how validation helps ideas evolve into meaningful innovations that respond to real needs and create lasting impact.
This talk took place during Barcelona Design Week 2026 as part of the Next Gen Design Edu Talks series organized by Barcelona Creativity & Design Foundation. Next Gen Design is a three-year initiative promoting green and sustainable design within the European design sector, especially among young designers, supporting the European Green Deal. The program involves collaborations between five key design platforms and festivals: Skopje Design Week (Public Room), Mikser Festival from Belgrade (Mikser), designaustria, What Design Can Do from Amsterdam, and Barcelona Design Week (Barcelona Creativity & Design Foundation), with support from the European Commission.