Christoph Pauschitz is Managing Director of GP designpartners, an industrial design studio based in Vienna working with clients worldwide.
For Christoph, innovation is inseparable from value. He believes products need genuine added value — that function, usability, and experience are what matter most.
He sees the potential for innovation in every market offering, always aiming for something better, simpler, and more convincing. He recognizes what’s missing, because without something new, there is no interest — and without interest, no value.
