Edu Talks
How to create design oriented brand?
Building a successful brand goes far beyond just creating visually appealing aesthetics—it’s fundamentally about storytelling and fostering a deep emotional connection with the audience. Zoran Jedrejcic, a renowned expert in the field, emphasized during his lecture that designers must take full ownership of their careers by mastering both the creative and business dimensions of their work. By understanding market dynamics, client needs, and the power of a strong narrative, designers can create impactful brands that stand the test of time.
This Edu Talk, part of the Skopje Design Week 2024, is featured in the Next Gen Design Edu Talks series. Next Gen Design is a three-year initiative promoting green and sustainable design within the European design sector, especially among young designers, supporting the European Green Deal. The program involves collaborations between five key design platforms and festivals: Skopje Design Week (Public Room), Mikser Festival from Belgrade (Mikser), designaustria, What Design Can Do from Amsterdam, and Barcelona Design Week (Barcelona Design Center), with support from the European Commission.