At Skopje Design Week 2024, Severin Filek, the managing director of Design Austria since 1992, led a pivotal workshop titled “How Do You Calculate Your Individual Hourly Rate? “ Known for his advocacy for the professionalization of the design industry, Filek shared his vast expertise on crucial business practices for creatives.
The workshop explored topics essential to designers, including determining individual hourly rates, understanding pricing strategies, and navigating copyright issues. Participants engaged in practical exercises to develop the skills needed to fairly and competitively price their services, while also learning about the legal frameworks that protect their creative work.
“This workshop gave me the confidence to charge what my work is truly worth”, remarked one emerging designer, emphasizing the practical and empowering nature of Filek’s approach to financial and legal aspects of the creative industry. Another attendee described the hands-on exercises as transformative, explaining that they finally understood how to calculate rates based on actual costs and value.
The session highlighted the importance of valuing one’s work and recognizing intellectual property as a key asset in the creative industry. By offering actionable insights and clear methodologies, Filek equipped attendees with tools they could immediately apply to their professional practices.
A Commitment to Empowerment
Severin Filek’s contribution underscored Skopje Design Week 2024’s dedication to supporting designers in building sustainable and successful careers. By addressing the often-overlooked business aspects of the creative industry, the event empowered participants to navigate its financial and legal challenges with greater confidence.
This session, like others during the event, exemplified the synergy between creativity and entrepreneurship. Skopje Design Week continues to strengthen its role as a hub where designers gain both inspiration and practical knowledge to thrive in a competitive market.
