Experts

Valentina Auer

University of Applied Sciences Salzburg

Valentina has navigated through many design disciplines, from interior design and furniture design to communication design. However, the fascination and passion for all three areas are connected by one important factor: the focus on sustainability and conscious design.

This not only concerns material and production but also entire systems and processes—where the topics of feminism and equality also play a significant role. Since 2021, she has been working at the University of Applied Sciences Salzburg, where she aims to instil her passion in young aspiring furniture designers.

In her keynote speech at »Next Gen Design: Women Creating the Future of Design« on 20th September 2024 at designfourm Wien, she discussed her experiences as a young woman in the design and working world in Austria and Europe. Thought-provoking ideas, observations, and insights on teaching in the design field, along with visions for a female-led design world, were significant topics.

Through design and design research, we hold a great responsibility toward society and the environment. This is what I want to convey to my students as well as my colleagues.