FOODA is a brand focused on foodsharing and reduction of food waste. FOODA bags, combined together with the application ensure that the food that would be thrown away is transported to those in need.
Recognizable design of the FOODA bag that combines two colors and a pocket for a personal message works as a way of overcoming the emotional and physical obstacles of food sharing. Seeing the bag on the street or in the household reminds people of overconsumption, while also bringing in the emotional reminder to share the leftover food with those in need.
FOODA bag is made of polyester and is waterproof ensuring that the food stays safe even when it rains. When giving away food in the FOODA bag, the personal message can be written as a means of communication between the giver and the receiver emphasizing the emotional aspect of foodsharing.
